A narrow range, sold to trade

Why the range is small on purpose

The nicotine pouch category has produced an extraordinary number of near-identical products. Most brands compete by adding: another flavour, another format, another strength, until a retailer is looking at thirty SKUs that differ mainly in the colour of a band. It fills a wall and it does not sell more pouches.

We went the other way. Five flavours, Spearmint, Peach, Blueberry, Mango and Berry, each available at 3, 6, 9 and 12 mg, all in the same normal-size hybrid white pouch, twenty to a can. No gaps in the grid and no second format.

The point of that is not minimalism for its own sake. It is that a buyer can read a five-line range on their own sales data within two months, and reorder against what actually happened rather than against a supplier's recommendation. A customer standing at the counter can take it in at a glance. And because every flavour exists at every strength, a customer who wants a stronger pouch never has to give up the flavour they chose.

Wholesale only

We do not sell to consumers and we do not run a direct storefront. Everything we ship goes to a retailer, a distributor or an online seller who handles the sale, the age verification and the local compliance obligations that come with it. That keeps us out of competition with our own customers, which matters more in this category than in most.

We also do not offer private label or OEM production. ZEED-branded product is what we supply.

How we work with buyers

Pricing is quoted rather than published. Terms on nicotine products move with volume, destination and duty treatment, and a single published list would mislead most of the people reading it. Tell us your region, your business type and roughly what you expect to move, and you get the numbers that apply to you along with the documentation available for your market.

We would rather tell a buyer that their market is difficult than take an order that gets held at a port. Import rules on nicotine pouches vary sharply between the regions we serve and change with little notice, so we confirm what applies to your route before you commit rather than after.

The product, in short

Format

Normal-size hybrid white pouch, 20 per can, removable lid.

Composition

Tobacco-free. Nicotine on a plant-fibre carrier, not tobacco leaf.

Range

Five flavours at 3, 6, 9 and 12 mg. No gaps.

Regions

UK, EU, Middle East, Southeast Asia, North America.